On the afternoon of November 28th at 5 o’clock, the Rayme outdoor American study group arrived at Laguna Beach located in the southeast of Los Angeles. This is one of the most beautiful beaches in Southern California, facing the Pacific Ocean and backed by the Los Angeles metropolitan area. It is the favorite leisure vacation spot for Los Angeles people on weekends. The huge parking lot on the beach is filled with various cars, surrounded by wide lawns and tall coconut trees swaying slightly in the California sunshine. Although it has entered winter, happy Californians still wear light and thin clothes and leisurely bask in the warm California sunshine on the beach.
This is the first time we have seen such a spectacular beach leisure scene here. As far as our eyes can see, the beach stretches for miles and is covered in colorful tents of various shapes. The beach and seaside are filled with people of different skin colors. They chat leisurely under the tent, enjoy sunbathing quietly on the beach, lying on chairs, or on beach mats. Young people are playing beach volleyball and surfing, children are playing various games on the beach, and in the distance, there are scattered sailboats…. What a magnificent picture of harmonious coexistence between humans and nature.
Of course, we are not here to see the scenery, we are here to see outdoor camping equipment on the beach. We walked along the beach for more than an hour and saw that 80% of the tents and beach chairs here are Chinese brands. We were also delighted to see some Rayme company producing pole tents and dome tents. If described in one sentence – this is a beach camping equipment expo.
1. The beach leisure market in the United States has enormous potential
Various tents are the main products for beach leisure, but there is also a significant demand for beach chairs, beach mats, beach towels, beach sports equipment, and marine sports equipment.
2. Chinese outdoor camping and leisure products are popular among American consumers
On the beach, we see that both tents and other beach leisure products mainly come from China, indicating that American consumers highly recognize Chinese products.
3. Diversity of tents for beach leisure use
We see that in addition to conventional beach tents, there are more cross-border tents, such as dome tents, mountaineering tents, canopy tents, and even some four corner tents and advertising tents used for commercial activities are all used for beach leisure here.
4. Large scale beach leisure tents
Due to the trend of lightweight and simplified construction of outdoor camping tents, some large outdoor camping tents used by multiple people are also widely used on beaches.
