In early November 2025, Rayme Outdoor dispatched a three-member delegation — consisting of representatives from the International Trade Department and the Product R&D Department — to the United States for a 20-day market study and learning trip.
1.Evaluate the feasibility of expanding sales of Rayme Outdoor tents — particularly the new inflatable tent series — in the U.S. market.
2.Gain firsthand insights into outdoor camping equipment trends through discussions with American buyers, retail partners, and camping enthusiasts.
3.Identify gaps between Rayme Outdoor products and leading global brands in terms of design innovation and the application of new materials.
Study and Research Plan
The delegation conducted on-site research in San Francisco, Los Angeles, and San Diego, visiting major outdoor and sporting goods chain stores to assess:
– product assortment and display strategies,
– consumer preferences in the U.S. retail environment,
– pricing systems and category positioning,
– and direct communication with tent buyers and category managers.
To understand authentic user behavior and outdoor lifestyle patterns, the team visited several beaches along the U.S. West Coast, observing:
– portable camping gear commonly used by local outdoor enthusiasts,
– performance of shelters, pop-up tents, inflatable products, and camping furniture in coastal environments,
– and practical usage habits such as quick setup, portability, and durability.
In addition to coastal regions, the team traveled to mountain parks in the central United States to investigate:
– the needs of long-term or seasonal outdoor campers,
– demand for large family tents, semi-permanent shelters, and weather-resistant structures,
– and product features valued in multi-day camping settings, such as insulation, wind resistance, modular expansion, and all-weather adaptability.
