Today, the Rayme Outdoor U.S. study team visited Bass Pro Shops Outdoor World located in Irvine, Los Angeles. Bass Pro Shops Outdoor World is the world’s largest outdoor goods retail chain and is known for its immersive shopping experience and its deep exploration of outdoor culture. It is not only a shopping center for outdoor products but also a tourism destination with an outdoor theme. Being inside feels like entering a carefully created “outdoor world,” allowing shoppers to experience the atmosphere of nature at close range. It sells not only products but also an outdoor culture and outdoor lifestyle.
Our study team carefully examined and learned about camping tents, camping furniture, camping cookware, sleeping bags, and other products related to Rayme Outdoor sold in the store. At the same time, we also learned about other outdoor products. During the visit, we also communicated with the store’s sales staff.
1.We experienced the marketing atmosphere of the store and further understood American outdoor living culture and the development trends of outdoor products.
2.Through learning about the use of new materials and detailed features of the outdoor products sold in the store, we obtained references for innovation in our own products.
3.In the future, in addition to continuing to make good inflatable tents, pole tents, and camping furniture, we should also develop and produce more high-quality camping and outdoor sports supporting products to further enrich Rayme Outdoor’s product line.
4. By understanding the corporate culture and sales model of Bass Pro Shops Outdoor World, we laid a foundation for future cooperation with the company.
